My Role
Project Designer / Co-Founder — Graphic Design, Branding Design, Visual Design, Package Design, Logo Design
Timeline
1 year
Overview
Crude is a minimalist skincare brand I founded, inspired by the raw beauty of natural elements and honest self-care. As the sole designer, I led the brand’s entire visual and creative direction — from naming, logo, and packaging design to social media assets and web presence.
Every design decision was made to reflect Crude’s identity: clean, grounded, and quietly powerful.
This project showcases my ability to build a brand from the ground up, blending aesthetics with strategic design to create a cohesive and memorable experience.
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