The Role
Lead Designer — Interaction Design, VI Designer, Visual Design, User Flows, Rapid Prototyping, UIUX Design, Branding Design, Graphic Design
Timeline
In Progress
Overview
Led the development of a unified Visual Identity system and the complete multi-screen interactive experience for HKUST’s new Visitor Information Center.
The project encompassed over 15 interactive displays, detailed wireframes for Zone 1–3, and a full web experience extending the on-site narrative. Worked closely with the project manager and a cross-functional team to ensure seamless alignment between design storytelling, technical feasibility, and implementation planning for the upcoming tender phase.
